LA Photo Party — Performance Deck

Overview

Combined Spend Overview

Total Ad Spend

$4,367

Google + Meta + Bing

Total Impressions

675K

Across all platforms

Total Clicks

5,298

Across all platforms

Total Leads

412

Google + Meta + Bing

Deals Created

HubSpot pipeline

Client-Attributed Revenue

$39,848

15 deals from ads

Google Ads

Google Ads Performance

Spend

$2,995

Clicks

1,136

Impressions

565,105

Leads

389

CPC

$2.64

CPA

$7.69

Campaign	Impr	Clicks	CTR	Leads	CPA	Spend
Search \| General Event Services	5,316	268	5.04%	202	$6.85	$1,381.59
Sales \| Products \| PMax	316,606	309	0.10%	52	$8.87	$456.81
Sports Activations \| Search	1,369	82	5.99%	30	$11.21	$336.34
Sports Activations \| PMax	8,872	191	2.15%	54	$5.61	$302.99
CASA \| PMax	231,128	158	0.07%	32	$5.79	$182.50
Event Services	616	42	6.82%	8	$22.80	$182.37
Software Ads \| Search	1,198	86	7.18%	13	$11.94	$152.23
Total				389	$7.69	$2,994.83

Keywords

Top Performing Google Keywords

Keyword	Campaign	Match	Impr	Clicks	Conv	CTR	CPC	Spend
photographer	Search \| General Event Services	Broad	1,173	100	53	8.53%	$7.26	$725.98
photographer	Search \| General Event Services	Phrase	488	61	16	12.50%	$6.25	$381.43
event planners in la	Sports Activations \| Search	Broad	674	39	0	5.79%	$3.91	$152.67
branded photo booth rental	Sports Activations \| Search	Phrase	363	23	3	6.34%	$4.55	$104.71
professional photo studio	Search \| General Event Services	Phrase	646	12	5	1.86%	$5.81	$69.67
photo booth packages	Event Services	Broad	144	11	3	7.64%	$5.72	$62.87
photo booth business	Software Ads \| Search	Phrase	186	18	1	9.68%	$3.20	$57.62
photo booth for sale	Software Ads \| Search	Phrase	116	13	3	11.21%	$3.37	$43.77
photo booth software	Software Ads \| Search	Exact	89	8	3	8.99%	$4.19	$33.51
photo booth rental	Event Services	Phrase	111	5	1	4.50%	$6.37	$31.85
corporate photographer near me	Sports Activations \| Search	Phrase	68	4	3	5.88%	$7.02	$28.09
photo booth for party	Event Services	Broad	50	4	0	8.00%	$6.52	$26.06
headshot photographer near me	Search \| General Event Services	Phrase	93	9	3	9.68%	$2.71	$24.40
event photographer	Search \| General Event Services	Phrase	165	10	6	6.06%	$2.30	$23.05
photo booth business software	Software Ads \| Search	Broad	100	10	1	10.00%	$1.72	$17.20

Meta Ads

Meta Ads Performance

Spend

$671

Clicks

3,474

Impressions

91,312

CTR

3.80%

Leads

CPL

$74.61

Campaign	Impr	Clicks	CTR	Leads	CPC	Spend
Software Sales Campaign	16,463	614	3.73%	9	$0.50	$304.68
Products Traffic Campaign	55,716	2,527	4.54%	0	$0.11	$274.67
Sports Activation \| Traffic Campaign	19,133	333	1.74%	0	$0.28	$92.14
Total				9	$0.19	$671.49

Creatives

Top 3 Meta Ad Creatives

PBU 1 (Software Sales)

Campaign: Software Sales Campaign

Spend: $304.68 · Clicks: 614 · Leads: 9

Sports Activations | Traffic Ad

Campaign: Sports Activation Traffic

Spend: $92.14 · Clicks: 333

Products Traffic Campaign

Campaign: Products Traffic

Spend: $274.67 · Clicks: 2,527

Bing / Microsoft Ads

Microsoft Advertising Performance

Spend

$700

Clicks

688

Impressions

18,078

Leads

CTR

3.81%

CPA

$50.02

Campaign	Impr	Clicks	CTR	Leads	CPC	CPA	Spend
Search \| Sports Activations \| Bing	7,147	260	3.64%	6	$1.16	$50.31	$301.87
Event Services \| Bing	6,063	219	3.61%	6	$1.13	$41.20	$247.21
Software Ads \| Bing	4,868	209	4.29%	2	$0.72	$75.61	$151.22
Total				14	$1.02	$50.02	$700.30

SEO

SEO Performance

Semrush Ranking Snapshot: November 2, 2026 · laphotoparty.com · US Desktop

1,984

Organic Keywords

2,993

Est. Monthly Traffic

$5,200

Traffic Value

#1 Rankings

466

Top 10 Rankings

Top 20 Organic Keywords

Keyword	Position	Volume	Traffic %
photo booth camera	2	2,400	10.55%
photo booths for parties	1	720	5.94%
picture photo booth	1	720	3.17%
internet photo booth	8	4,400	2.77%
party booth photos	1	880	2.40%
la photo booth	1	260	2.13%
party photo	1	480	2.10%
photo booth computer camera	3	720	1.97%
image photo booth	1	720	1.97%
camera booth	1	390	1.70%
lenticular photo booth	1	170	1.40%
la photo party	1	210	1.36%
party photo booth	3	1,300	1.30%
photo booth for a party	1	140	1.13%
booth photographics	2	480	1.03%
portable photobooth	6	1,300	1.03%
photobooth camera	1	390	1.03%
event photo booth	2	1,000	1.00%
green screen gif	1	210	0.90%
photo booth for sale	11	8,100	0.80%

Deal Attribution

HubSpot Deal Attribution

$39,848

Paid Search (Ads)

Organic Search

Direct Traffic

Email Marketing

Paid Social

Referral

Offline / CRM

Total Deals Created in October

$39,848

Combined Known Deal Value (from Ad-Attributed Deals)

Deal Source Distribution

Offline (57) Paid Search (15) Email (12) Direct (6) Organic (3) Paid Social (1) Referral (1)

Deals

All Deals Created (Events & Products)

95 deal entries from HubSpot, October 1-31, 2026. Repeated contacts retained as shown in HubSpot.

#	Contact / Deal	Original Source	Traffic Source	Date
1	Hector Velazquez	Offline	Offline sources	Oct 30
2	Elisabeth Flores	Offline	Offline sources	Oct 30
3	Shell Lewis	Offline	Direct traffic	Oct 29
4	Ben Atkinson	Offline	Offline sources	Oct 28
5	Mike Gifford	Offline	Offline sources	Oct 28
6	Carri Farrand Clemens	Offline	Offline sources	Oct 28
7	Lumi Grasso	Organic	Organic search	Oct 28
8	Mudd Advertising	Offline	Offline sources	Oct 28
9	Raquel Giberstein	Offline	Offline sources	Oct 28
10	Gena Barreto	Paid Search	Paid search	Oct 27
11	Eileen Gillespie	Paid Search	Paid search	Oct 27
12	Stephanie Zavala Zav...	Offline	Offline sources	Oct 27
13	Rebecca Gallagher	Paid Search	Direct traffic	Oct 27
14	Dominique Garcia	Direct	Direct traffic	Oct 27
15	Mike Gifford	Offline	Offline sources	Oct 27
16	Patricia Turosz	Offline	Offline sources	Oct 26
17	Shaye Castillo	Offline	Offline sources	Oct 26
18	Leo Lukaszewicz	Offline	Offline sources	Oct 26
19	Jeinnymar Urbina	Offline	Direct traffic	Oct 25
20	Lynnae Pompeo	Direct	Direct traffic	Oct 24
21	Amy Harrington	Paid Search	Paid search	Oct 24
22	3 records (grouped)	Offline	Offline sources	Oct 23
23	Nikita Mishra	Offline	Offline sources	Oct 22
24	Neddy Byfield	Paid Search	Paid search	Oct 22
25	Nancy Axel	Offline	Offline sources	Oct 21
26	Navid Sinaki	Offline	Offline sources	Oct 21
27	Alicia Rossetti	Offline	Offline sources	Oct 21
28	Angeline Woo	Paid Search	Paid search	Oct 21
29	Jess Reid	Offline	Offline sources	Oct 21
30	93 EMAIL	Offline	Email marketing	Oct 21
31	Sandra Haviland	Offline	Offline sources	Oct 21
32	Filip Smerdelj	Offline	Email marketing	Oct 21
33	Filip Smerdelj	Offline	Email marketing	Oct 21
34	Rebecca Power	Paid Search	Paid search	Oct 21
35	Alexa Curcio	Paid Search	Paid search	Oct 20
36	Michelle Gelman	Offline	Direct traffic	Oct 20
37	Wendy Chang	Direct	Referrals	Oct 20
38	Todd Herod	Offline	Direct traffic	Oct 20
39	Ben Atkinson	Offline	Offline sources	Oct 19
40	Manjula Gambhir	Paid Search	Paid search	Oct 19
41	Ben Atkinson	Offline	Offline sources	Oct 19
42	Ryan O'Shea	Offline	Offline sources	Oct 17
43	Ben Atkinson	Offline	Offline sources	Oct 16
44	Frank Ammaccapane	Offline	Offline sources	Oct 16
45	Brad Saville	Offline	Offline sources	Oct 16
46	Mark van der Weide	Offline	Email marketing	Oct 15
47	Mark van der Weide	Offline	Email marketing	Oct 15
48	Mark van der Weide	Offline	Email marketing	Oct 15
49	Mark van der Weide	Offline	Email marketing	Oct 15
50	Mike Gifford	Offline	Offline sources	Oct 15
51	Jared Wilson	Offline	Offline sources	Oct 14
52	Haydon Dillon	Offline	Offline sources	Oct 14
53	Melanie Miller	Offline	Offline sources	Oct 14
54	Roderick Pamilar	Offline	Direct traffic	Oct 14
55	Rachel Vaughn	Offline	Direct traffic	Oct 14
56	Madison Kirby	Offline	Paid search	Oct 14
57	Gavin Lawrence	Offline	Email marketing	Oct 13
58	Melanie Grosland	Direct	Direct traffic	Oct 13
59	Alyssa Rillo Goss	Offline	Offline sources	Oct 13
60	Michaela Butwin	Paid Search	Direct traffic	Oct 13
61	Michele Pokowicz	Offline	Offline sources	Oct 12
62	Nikeisha Abrams	Offline	Offline sources	Oct 12
63	Vanessa Malevski	Offline	Direct traffic	Oct 10
64	Amanda Garner	Paid Search	Organic search	Oct 9
65	Emily Davis	Direct	Direct traffic	Oct 9
66	Unnamed Record	N/A	N/A	Oct 8
67	Unnamed Record	N/A	N/A	Oct 8
68	Xploent Entertainment	Offline	Paid search	Oct 8
69	Nondie Sebastian	Offline	Offline sources	Oct 8
70	Xploent Entertainment	Offline	Paid search	Oct 8
71	Stephany Echepetelecu	Direct	Direct traffic	Oct 8
72	Elizabeth Charles	Offline	Paid social	Oct 8
73	Nicholas Page	Offline	Offline sources	Oct 8
74	Mark van der Weide	Offline	Email marketing	Oct 7
75	Mark van der Weide	Offline	Email marketing	Oct 7
76	Mark van der Weide	Offline	Email marketing	Oct 7
77	Mark van der Weide	Offline	Email marketing	Oct 7
78	Mark van der Weide	Offline	Email marketing	Oct 7
79	Mike Gifford	Offline	Offline sources	Oct 7
80	Jessica Aebersold	Organic	Direct traffic	Oct 7
81	Conor Mongan	Offline	Offline sources	Oct 7
82	CJ Lopez	Organic	Other campaigns	Oct 6
83	Alison Headrick	Paid Search	Direct traffic	Oct 6
84	Mike Gifford	Offline	Offline sources	Oct 6
85	Taylor Heneghan	Offline	Offline sources	Oct 6
86	Telsys Tarallo	Offline	Offline sources	Oct 6
87	Todd Herod	Offline	Direct traffic	Oct 5
88	Robyn Reeves	Offline	Offline sources	Oct 5
89	Rosie Bennett	Paid Search	Direct traffic	Oct 4
90	Ashley Bailey	Offline	Direct traffic	Oct 2
91	Randy Long	Offline	Direct traffic	Oct 2
92	Aubrey Sereno	N/A	Direct traffic	Oct 2
93	Kendra Bowen	Paid Search	Paid search	Oct 2
94	Shawn Sedlacek	Offline	Offline sources	Oct 2
95	Alicia Rossetti	Offline	Offline sources	Oct 1

Ad-Attributed Deals

Client-Attributed Deals (From Ads)

15 unique deals directly attributed to paid advertising. Combined known deal value: $39,848. Platforms: Google Ads and Bing/Microsoft Ads.

#	Deal Name	Contact	Amount	Date
1	14733 - Purdue for Life Event	Kendra Bowen	N/A	Oct 2
2	14737 - Sushi Samba Halloween	Jessica Aebersold	$4,000	Oct 7
3	PBU Weekly	Elizabeth Charles	$49	Oct 8
4	PBU Annual-Paid	Amanda Garner	$299	Oct 9
5	14743 - Walter P Moore Holiday 2026	Michaela Butwin	$2,500	Oct 13
6	14745 - November Basketball Event	Madison Kirby	N/A	Oct 14
7	31690 - Bridgewater Activation	Manjula Gambhir	$2,500	Oct 19
8	14754 - Startup Spotlight	Alexa Curcio	$6,000	Oct 20
9	31691 - Nedrow Holiday Party	Rebecca Power	$2,000	Oct 21
10	14756 - Private Anniversary Party	Angeline Woo	$2,600	Oct 21
11	14758 - Halloween Chili Cook Off	Neddy Byfield	$7,000	Oct 22
12	14762 - Georgia AI Photo Booth	Amy Harrington	$2,400	Oct 24
13	Sports Card Setup	Rebecca Gallagher	$6,500	Oct 27
14	14767 - AI LA	Eileen Gillespie	$3,500	Oct 27
15	14768 - Bray International Holiday 2026	Gena Barreto	$2,500	Oct 27
Total (15 Deals)			$39,848